2021 Recap: Where We’ve Been & Where We’re Going
Well, we made it! 2021 has been quite the year. It’s been a challenging time for so many, and there’s never been a more difficult time to be a small business. But against all odds, Orcé is still here, creating beauty solutions for underrepresented skin tones and types–and that is because of our incredible community. So we’d like to say thank you for your support, your praise, and your business. It means the world. Now, let’s take a look back on some of our proudest moments from this past year.
Growth in the Face of Unprecedented Challenges
It’s no small feat to launch a product in the midst of a pandemic–and we managed to launch two. We released our first tool, the Perfecting Makeup Sponge, that quickly became an essential for industry pros and beauty gurus alike. We also designed the Limited-Edition Essentials Pouch–the chicest, most luxurious makeup bag on the market (and no, that’s not just bias speaking).
We also focused on making Orcé more accessible, by launching in a curated selection of retailers. Now, you can find our collection in Neiman Marcus (online and select stores), Verishop, Rescue Spa, Ayla, and Tangs Singapore. If you have a favorite retailer you think we should partner with, please tell them that you’d love to see Orcé in their stores. We’re still working hard at making our products available to our global community.
Collaboration with Incredible, Like-Minded Brands
We love supporting other small businesses and have had the opportunity to collaborate with some truly amazing brands this year, many of them Asian and female-founded. Some of our favorite partnerships have included Pepper, LePrix, Rellery, and Ranavat. We encourage you to support, shop, and share these brands, all of whom take great pride in their mission and the quality and efficacy of their products.
Giving Back: Supporting Incredible Causes Through It All
Orcé has always prioritized giving back, and this year, we worked with some truly incredible organizations to support their important causes. We announced our partnership with Rise Justice Labs, which supports sexual assault surviors, helping them gain access to safety through the Survior Safe Haven initiation. On our founder, Yu-Chen’s birthday, we held a fundraiser for Women for Women International, in support of the Afghan women whose freedom and autonomy had been threatened by the Taliban. And right now, we’re donating 20 meals to Feeding America for every single purchase through the end of the year. There are so many worthy causes out there, and we’ll continue to use our platform in 2022 to support as many as we can.
Looking Forward: Build Our Brand With Us
2022 already holds some very exciting moments for us. We’ll be launching 12 new shades of Come Closer Serum-Foundation, based on real skin tones and real feedback from our community. This has been a huge request from you for a long time, and we’re so grateful for your patience as we worked to get these shades exactly right. And moving forward, we want to hear even more from you, so we can build Orcé to be the brand we all want it to be. We invite you to join our R&D Panel, which will be our source of inspiration for future product launches. Please join the 250+ members who have already filled out our survey so we can continue crafting your dream products for you. Cheers to a new and exciting year!