Modern Asian: Q/A with Yu-Chen
From Our Founder

Modern Asian: Q/A with Yu-Chen

Seeing the blank space that exists between K-beauty/J-beauty brands and mainstream American/European beauty houses, our founder Yu-Chen Shih create...

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Finding Your Perfect Shade

Finding Your Perfect Shade

“Close enough” isn’t close enough when it comes to shade matching. Foundation wasn’t made to be seen, so in order to achieve the natural, seamless ...

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