"The Best Makeup Tips And Products For Asian Features,

According To The Pros" 

"24 Asian-Owned Beauty Brands You Should Know About"

"Makeup Artists Agree: These Are the Best Foundations for Asian Skin Tones"

"35 AAPI- and Asian-Owned Brands to Support Now and Always"

"Sarah Lee, co-founder and co-CEO of Glow Recipe talks Orcé Skin Perfecting Serum-Foundation, "a perfect match for my Asian skin tone..." 


"2020's Best Makeup Trends According to Celebrity Makeup Artists"


"30 Best Beauty and Wellness Products to Help You Survive the Holiday Season"


"The 24 Best Beauty Products That Launched in October."


"How Fashion and Beauty Brands are Supporting Covid-19 Relief."

"Designed to address the tone variety and issues common to Asian skin, such as sensitivity and higher oil production."


"The Beauty Startups That Are On The Rise Across Asia"

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"How The Founder of Orcé Cosmetics is Changing How Asian Women Are Represented in Beauty and Beyond"



"The Best Hair and Makeup Looks From New York Fashion Week"


"Best Foundations For Asian Skin Tones"


"Create Easy Fall Makeup Looks With These New Beauty Must Haves"

"Finding a shade with golden undertones is like jackpot, immediately... It has a lovely subtle luminescence in the finish so my skin still glows..."


"The Best Beauty Looks From New York Fashion Week"

"Meet Yu-Chen Shih"

"This New Brand is Made By and For Asian Women"

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"What Makeup Brands Get Wrong About Asian Skin, According to Orcé Cosmetics Founder Yu-Chen Shih"

"Yu-Chen Shih, Founder of Orcé Cosmetics, is Disrupting Toxic Beauty Ideals"

"The Best New Beauty Products That Came Out In February 2019"


"Yu-Chen Shih | Founder & CEO"

"Bases Covered" 

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"Yu-Chen Shih: What Happened When I Stopped Trying To Prove My Success"

"Meet The Woman Behind The Brand"

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"Jamie Chung and Gemma Chan have worn the foundation and celebrity makeup artists... are using it as well."

The Hollywood Reporter

"First-Of-Its-Kind Makeup Startup Created For Asian Americans"

"Shih created a first-of-its-kind line for Asian Americans–a full range of shades with golden and warm undertones..."

"First-Of-Its-Kind Makeup Startup Created For Asian Americans"

"New Startup Creates Foundation Specifically for Asian American Skin"

"Force of Nature: How Yu-Chen Shih's Orcé Cosmetics Empowers Asian Women"



"9 essentials you need in your clutch on a night-out"