One of our most frequently asked questions is whether or not someone can still wear our Come Closer Skin Perfecting Serum-Foundation if they’re not Asian.
Short answer: a resounding yes. (Of course you can.)
For far too long, Asian beauty lovers have learned to accept that they’d always have to settle for a foundation that was never quite right—either too pink, too blue-based, or shockingly yellow in undertone. It was imperative, then, for us to create products specifically for Asian women and men who’ve been long overlooked by the cosmetics industry. By taking the time to understand the needs of Asian skin (which most brands have failed to research, much less care enough to identify), we’re able to help an underrepresented community feel seen, heard, and confident in their identity.
Naturally, one of the main things we were determined to get right was the shade: each was custom-developed to finally provide that true match. This golden undertone is perfect for Asian complexions, but it’s undeniably flattering on all skin tones. The warmth helps neutralize any redness or flushing all while enlivening the complexion—giving skin a bright, lit-from-within glow.
Solidifying the shades was just one part of it: the skincare-powered ingredients are what make the product the first of its kind. Our serum-foundation was intentionally formulated to address the most common Asian skin concerns—but by no means are these concerns specific only to Asian skin. These are universal skin woes: oiliness, breakouts, hyper pigmentation, dehydration, dullness, and visible signs of aging have been experienced by everyone at some point, in some combination. This was when we knew that offering pure coverage wasn’t enough for us; we wanted to create a complexion game-changer that was solutions-driven. Infused into our non-comedogenic foundation is a proprietary trio of powerful skincare ingredients that stand to benefit—again—all skin types and tones. With each use, you’re able to achieve the finish you want and receive a host of skin-loving benefits that simultaneously improve the appearance of your bare skin.
Come Closer Skin Perfecting Serum-Foundation is currently available in six shades (020 and 030 are temporarily sold out, but both will be restocked as soon as we can), and we’re excited to share that we’ll be expanding the range this summer. We’re thrilled to be able to offer our universal formula in deeper shades and various undertones—and it’s in no small part thanks to your continued support.
Stay tuned. We can’t wait to show you soon.